WHY RACIAL
EQUITY MATTERS

The Problem

The sports & entertainment industry has made progress employing people of color in the athlete and talent-related aspects of their organizations. However, there is a substantial gap in diversity among professionals working in the business side of the industry – i.e., operational, managerial, revenue-driving and back office roles. 

 

 

The Opportunity

Solving the problem of diversity and inclusion on the business side of sports & entertainment will unlock the industry’s potential. Ensuring that products and services are designed by professionals that match the demographics of talent and consumers leads to more authentic content, creative partnerships and engaging campaigns.